From concept, design to build and media buying we have created many online banners for some exceptionally great brands.
We're known in creating compelling and imaginative ideas in any format
Standard IAB ads are being taken over by newer more interactive and exciting technology - ask us about in-page video
Labels: advertising, animation, branding, interactive design
Yard team up with Animal Monday who are skilled in profiling the work of master craftsmen and specialise in producing quality narratives that drive markets.
Their films have captured the story of the following brands and individuals; Maîtres du Temps , The Victoria and Albert Museum, Mr.Roger Dubuis, Philippe Dufour, Vianney Halter, Peter Speake-Marin, Mr. Daniel Roth, and Mr. Christophe Claret. in profiling the work of master craftsmen and specialise in producing quality narratives that drive markets.
Labels: animation, film, luxury and fashion, viral
Wild Dog Design contacted Yard to produce a number of
online corporate films including a Viral for Discover The World, Visit Sweden and The ICEHOTEL. Yard wrote the scripts, directed, produced and edited the films.
There are now over 32m internet users in the UK, with each spending at least 16hrs a week online; with broadband speed on the up and the increasing popularity of watching your favorite movie, tv series or funny clip on youtube, bbci player, 4od etc it is no wonder that the web is thought to overtake tv as the most popular media by the end of 2009.
Internet users looking for products and destinations are
now expecting to see videos on your websites.
Olly Caporn Wrote and Directed this short for the World famous Gleneagles Resort, Scotland. The film was shot on digital and 35m.
We created a series of films for the web and TV to show people what it is like to Visit Swedish Lapland and in particular the world famous Ice Hotel. The films needed to include all the activities that you can do whilst there and personal accounts of those who have been there.
We developed two films and this Viral campaign - David Attenborough Spoof to meet the brief.
Labels: film, social networking, viral
P&O Ferries wanted an opportunity to target the younger male audience. Yard developed an idea that would promote ferry travel to the 2006 Germany World Cup and wrote, produced, directed, filmed and edited a short film for the P&O 'fan van' viral campaign.
As well as winning a Silver for 'Best Viral' at the Chartered Institute of Marketing’s Travel Industry Group’s annual awards the campaign received excellent write ups in the marketing press, the film has been viewed over 60,000 times on youtube and the campaign collected over 24,000 email addresses.
Labels: animation, branding, development, film, interactive design, lifestyle and architecture, retail, strategy, viral
Selfridges brand new entertainment and technology store, So Connected, opened its doors across the UK last summer. As their name suggests, Soconnected aim to connect people's lifestyles to the most up-to-date technology and entertainment products.
Yard were asked to create and execute an online strategy that would help their female bias visitors shop online for high-tech electronic products matching their lifestyles to collections of relevant products.
Yard created their identity and interface and are now currently building a comprehensive e-commerce solution that will take the site to the next stage of launch.
open the website
Labels: animation, development, ecommerce, interactive design, luxury and fashion, print, retail, strategy
The newspaper group Independent.co.uk approached Yard to help them improve the click through rate and expand the user journeys in the site. The challenge was to identify easy changes that will have maximum benefit. Yard set up an IA workshop with the client to identify and prioritise content on a number of key pages.
The project is still in early stages of development; Yard produced wireframes and developed a number of 'easy to implement' creative routes that present key page content more clearly and attractively- aiding the readers brain and making the user experience more pleasant, more effortless. Yard also positioned and highlighted the interactive elements more carefully as this will go along way to increasing there use and therefore expand the user journeys in the site.
open the website
Labels: development, interactive design, lifestyle and architecture, social networking, strategy
We were responsible for world's favourite girl online and on-screen globally right through the astonishing highpoint of her career - from baby One More Time through four albums and countless smash hits.
Successive album release websites, video, interviews, interactive games, hugely popular viral, press and pr materials... an enormous output for an insatiable world
Britney official website
Toxic ecard
giveaways: screensaver
Labels: animation, development, interactive design, music, strategy, viral
In 2001 Yard were approached by Zomba Records to create and develop JT's official website. Yard planned, produced and developed an award winning interactive site to support his releases.
Assets included a news rich and fully integrated microsite, music and screen saver downloads, viral e-cards and a superb interactive 'drop and play' beat box.
Open the 'Justified' site
Click 'music' for the beatbox track player
Labels: animation, development, interactive design, music, strategy, viral
In 2001 Yard were approached by Zomba Records to develop a digital campaign surrounding Grove Armada's third album release: Goodbye Country (Hello Nightclub). Deemed more upbeat and less chill-out than their previous album Vertigo Yard planned, produced and developed an award winning digital campaign to support the release.
Assets included a news rich and fully interactive flash microsite, music and screen saver downloads, viral e-cards and a superb 3D retro arcade game plus animation of the Groove Armada insignia.
Open the fully interactive Goodbye Coutry site and Flash game
Labels: animation, development, interactive design, music, strategy, viral
Luxury Briefing is the only business publication for the Luxury Industry. Running for 10 years they recently reviewed their brand look and feel and redesigned their publication.
Taking on the baton a few steps further, Yard designed and produced a CMS/blog driven website; the design uses strong typography and imagery to bring out the personality and humour of the publication appealing to a new age of industry players. Yard are now consulting with LB on digital marketing including database marketing, emails, SEO and PPC.
open the website
Labels: branding, development, digital marketing and communications, interactive design, lifestyle and architecture, luxury and fashion, publishing, strategy
Iconicchic.com is a new weekly online luxury magazine. Written by an exceptional editorial team of well known fashion writers, iconichic.com brings an inspirational mix of trend reports, style and information articles across four main sectors of fashion and one click purchasing on over 5,000 iconic luxury products.
Requiring a premium look and feel for the stylishly female sophisticate, iconichic approached Yard to produce their brand identity, IA and web design with the aim of transporting any user into a world of visual and informative indulgence.
open the website
Labels: development, interactive design, luxury and fashion, print, retail, strategy
Its pretty exciting to great a social network for a brand with such incredible reach. Pepsi is a household name in places that have never heard of Facebook.
We created the concepts, information architecture and user journeys, evolved Pepsi's graphics into the actual web interface, including the localisation for the territories, as well and producing the finished Flash 'books' at the heart of the experience.
Labels: development, interactive design, luxury and fashion, social networking, strategy, usability
Wild Dog Design contacted Yard to produce a number of
online corporate films including a Viral for Discover The World, Visit Sweden and The ICEHOTEL. Yard wrote the scripts, directed, produced and edited the films.
There are now over 32m internet users in the UK, with each spending at least 16hrs a week online; with broadband speed on the up and the increasing popularity of watching your favorite movie, tv series or funny clip on youtube, bbci player, 4od etc it is no wonder that the web is thought to overtake tv as the most popular media by the end of 2009.
Internet users looking for products and destinations are
now expecting to see videos on your websites.
"Before we arrived in Lapland I had three images in my mind of how I imagined the film was going to look. The ice palace from the first Superman movie, Narnia and something resembling the Scott and Amundson race to the south pole. I think there is a little of each in the final film, but the area is so dramatic that all we had to do was point a camera at the landscape and the scenery did the rest.
The cold only presented one small problem which involved the lens steaming up when we went inside to film the kitchens, I remember the camera man holding it over the stove to try and warm it up while we paced up and down impatiently.
In editing it was important to retain the spirit of the place, the quiet beauty, the vast emptiness and the particular appeal that the arctic circle, with all it’s sparkling prettiness, holds for visitors."
Director Oliver Caporn
We understand the business model and know that at the beginning, an artist website might be just a toe in the water, needing every bit of imagination and presentational skill to give that new face a serious chance before any of the big guns have been persuaded to invest big time and money.
We make small even small artist sites engage the audience properly. We've used to creating successes out of unknowns. It is rocket science.
Labels: animation, branding, digital marketing and communications, interactive design, music, viral
At the top of their game - the greatest in the world of RnB and the emperor of hip hop
Album release support online across all global territories
Website for their collaboration
Labels: animation, branding, digital marketing and communications, interactive design, music, viral
Wedderburn Castle is a privately owned exclusive use castle for weddings, parties and corporate events. The website acts primarily as a research tool for brides to be and PA's. Each page can be easily shared or printed and filed. The site has been developed on a CMS platform.
Open wedderburncastle.com
Labels: development, interactive design, lifestyle and architecture, luxury and fashion, strategy
Blink brow bar is the first brow bar to specialise in the art of 'threading'. A brow bar means exactly that- a comfortable chair and a drop in service which promises fabulous brows within minutes. Since opening its first bar in 2001 you can drop into Blink bars at Fenwick, Selfridges, Harvey Nichols and Heathrow T5.
Yard translated the Blink brand online and supported the proposition with a press gallery of cuttings from all the national glamour magazines. Yard are now working with Blink to improve the online shopping experience and to further promote the extended range of Blink beauty products and Male grooming. Work includes design, development, photography/film and viral campaigns.
Open blinkbrowbar.com
Labels: animation, development, digital marketing and communications, ecommerce, interactive design, luxury and fashion, photography, retail, strategy
Nirah will be the world's first freshwater sanctuary, a unique resource for conservation, education and science as much as for entertainment and inspiration. Currently looking for funding and national support, Yard were approached to design and build the Nirah identity and website.
In keeping with the water theme the Nirah website illustrates the concept behind the project in a compelling and imaginative way. The site is also built to allow non technical staff to easily update the site with latest news and progress of the project.
Labels: animation, branding, development, interactive design, lifestyle and architecture, strategy
The Sanctuary, Jumeriah Village, Dubai is the current property development project from Gulfstream. The hamlet represents a low cost, high quality development of around 1,000 homes; townhouses, apartments, penthouses and garden homes.
Currently selling off plan, Yard designed and developed an online brochure built in Flash. The site is pleasant to navigate, uses strong visuals and compelling copy, it illustrates key attributes of the architects designs and aims to convey what life would be like if one lived in The Sanctuary.
Labels: branding, development, interactive design, lifestyle and architecture, luxury and fashion, strategy
Dubai based Gulfstream Properties develop prestigious building projects worldwide. New to the market they required brand design, business collateral and a secure website for investors, developers and buyers alike.
Yard designed and developed their identity and a website that would best illustrate a premium brand and a team of experienced specialists that can confidently deliver multi-million pound projects. Currently Yard are developing a CMS driven News section and a secure intranet for Gulfstream staff and their clients.
Labels: animation, development, interactive design, lifestyle and architecture, luxury and fashion, strategy
The newspaper group Independent.co.uk approached Yard to help them improve the click through rate and expand the user journeys in the site. The challenge was to identify easy changes that will have maximum benefit. Yard set up an IA workshop with the client to identify and prioritise content on a number of key pages.
The project is still in early stages of development; Yard produced wireframes and developed a number of 'easy to implement' creative routes that present key page content more clearly and attractively- aiding the readers brain and making the user experience more pleasant, more effortless. Yard also positioned and highlighted the interactive elements more carefully as this will go along way to increasing there use and therefore expand the user journeys in the site.
Labels: interactive design, publishing, strategy, usability
A big new product launch for Imagini. VisualDNA Shops are community-powered shopping widgets for bloggers and small web publishers. We conceived and designed the user experience in the Flash widget, and in the main website which has a unique customer-targetting interface, and powerful analytics for PRO users.
This is a really significant move for Imagini, and for their VisualDNA technology that we have been conceiving with them and designing applications and user experience around from the very beginning.
Labels: development, interactive design, lifestyle and architecture, social networking, strategy, usability
Nota Bene have created a unique Voice in this market; clear, impartial yet opinionated and ringing with truth. It is sacred; their primary asset; its the reason that they have an audience. NB contacted Yard because it was felt that there current online offering was diminishing that value.
Yard have been working closely with NB to develop and design a content and communications strategy that will help address these issues and other business needs. Taking a holistic approach we are focusing on email marketing, design, search, web, phone, text, film, photos, events, awards and experience.
Open NotaBeneTravel.com
Labels: development, digital marketing and communications, interactive design, lifestyle and architecture, luxury and fashion, publishing, strategy
Powered by VisualDNA, the same concept and groundbreaking relevance technology as the Hotels.com Visualiser, Pepsi Football social network and all the other successes of the amazing Imagini startup, the Lastminute.com Giftfnder proved that we could create the same powerful user experience and compelling results in tiny formats.
By clicking images, the user can rapidly describe and their needs in a vastly richer way than is possible with standard text based search methods, and is then offered search results with a degree of relevance that makes current search technlogies seem one-dimensional and obsolete.
As designers, our challenge is to make this compelling, entertaining and yet simple and usable. We love working on projects like this where new design thinking is the only way to a solution.
Metrics show increased interaction rates, very high time-on-site and excellent brand awareness, and after the success of the Christmas campaign, Lastminute have added a spring campaign.
Labels: development, interactive design, retail, social networking, strategy, usability
We've been involved with Imagini and VisualDNA from the beginning - creating the concepts and interactive experiences ideas that have so for captured over 15 million VisualDNA profiles.
The Hotels.com Visualiser service was created as a high profile proof of the real commercial power of VisualDNA technology, and has been universally received as a game-changing way to interact with online trip planning and booking services.
We designed the simple, un-geeky web interface and iPhone app, which allows the user to express what really matters to them and create searches using human parameters such as style, mood, and personal values. The apparent simplicity masks the remarkable technical and conceptual innovations, and the quality if the results make standard search seem stale, one-dimensional and lacking in relevance.
User tracking and analytics shows that the technology delivers much better results for the users: measured by increased average transactional value and increased time on site.
"Visually based booking illustrates the humanized digital travel experience. The Hotels.com Visualiser is functional, relevant and reliable... It's also emotionally engaging... The extensive amount of choice and control offered through the search and booking process creates a highly empowered consumer."
Forrester Research
"The speed and functionality of VisualDNA™ coupled with the vast array of hotel accommodation on Hotels.com means that we are able to make the user experience faster and more efficient than ever before."
Nigel Pocklington, MD, Hotels.com
try the quiz
Labels: development, interactive design, retail, social networking, strategy, usability
Helping a communications company to communicate
We created this website and animation for a new product launch aimed at people who valued simplicity and convenience
Labels: development, ecommerce, interactive design, strategy
Mecardo was set up in competition with eBay, spotting the big part of the market that wants to 'Buy it Now' - and realising the opportunity well before eBay itself. The brief was to make the process of buying and selling completely simple, while also evolving premium level features to increase ownership.
We created the brand, all collateral and marketing, designed and developed the online service
Labels: development, interactive design, retail, social networking, strategy, usability
Gusatavinos is a huge, extraordinary restaurant space created by Terence Conran between the stone supports of the 59th Street Bridge in New York. Go there if you ever get a chance
Aled worked on the identity with designer Manuela Colombo at Conran, and created the website, menus and restaurant print design and signage - the whole enchilada
Labels: development, interactive design, lifestyle and architecture, luxury and fashion, strategy
Labels: animation, branding, development, digital marketing and communications, interactive design, music, social networking, strategy, viral
Eight online ads for BAA's summer campaign, in four formats from expandable banners, to overlays. The brief came from The Nest, who were revamping the retail experience across the uk airports and who had designed the new graphic identity with the colourful streamers.
We storyboarded, design, animated and produced the ads, as well as optimising and coordinating with the media network.The animations were reformatted for video screens and other applications.
Labels: advertising, animation, development, interactive design, retail
Luxury Briefing wish to expand their membership base and keep current members up to date with monthly news, features and event time tables.
Yard have helped them to develop an email marketing strategy, developed an in house emailing system and designed their email templates. The first email is due for release in August, the results of which will be published later in the year.
Labels: advertising, development, digital marketing and communications, interactive design, strategy
Louise Bradley is a well known interior designer and supplier of luxury furnishings for residential, retail and office projects including the Royal Palaces in the Middle East, Nike Concept Store in London and Diesel Style Lab to name but a few. Louise's team of designers of design and consultancy and bespoke furnishings for direct customers as well as interior designers worldwide.
Yard has been developing an online catalog and shop for over 700 luxury products and includes an interactive sample board and easy to produce specification notes for direct and indirect users to create, share and discuss their chosen look. The site is currently in development.
open the website
Labels: development, interactive design, lifestyle and architecture, luxury and fashion, retail, strategy
Yard work very well with with many traditional design communication and PR Agencies, such as Phyllis Walters, Twelve, Conran and St Lukes.
Yard extend their client reach, compliment a multichannel media offering and provide digital user interface design and IA consultancy, digital marketing strategies and pitch work plus fast production of viral campaigns, films for web, flash ads and microsites.
Labels: animation, development, film, interactive design, luxury and fashion, print, retail, social networking, strategy, viral