

In 2001 Yard were approached by Zomba Records to develop a digital campaign surrounding Grove Armada's third album release: Goodbye Country (Hello Nightclub). Deemed more upbeat and less chill-out than their previous album Vertigo Yard planned, produced and developed an award winning digital campaign to support the release.
Assets included a news rich and fully interactive flash microsite, music and screen saver downloads, viral e-cards and a superb 3D retro arcade game plus animation of the Groove Armada insignia.
Open the fully interactive Goodbye Coutry site and Flash game
Labels: animation, development, interactive design, music, strategy, viral