Mecardo was set up in competition with eBay, spotting the big part of the market that wants to 'Buy it Now' - and realising the opportunity well before eBay itself. The brief was to make the process of buying and selling completely simple, while also evolving premium level features to increase ownership.

We created the brand, all collateral and marketing, designed and developed the online service

Labels: development, interactive design, retail, social networking, strategy, usability