We've been involved with Imagini and VisualDNA from the beginning - creating the concepts and interactive experiences ideas that have so for captured over 15 million VisualDNA profiles.
The Hotels.com Visualiser service was created as a high profile proof of the real commercial power of VisualDNA technology, and has been universally received as a game-changing way to interact with online trip planning and booking services.
We designed the simple, un-geeky web interface and iPhone app, which allows the user to express what really matters to them and create searches using human parameters such as style, mood, and personal values. The apparent simplicity masks the remarkable technical and conceptual innovations, and the quality if the results make standard search seem stale, one-dimensional and lacking in relevance.
User tracking and analytics shows that the technology delivers much better results for the users: measured by increased average transactional value and increased time on site.
"Visually based booking illustrates the humanized digital travel experience. The Hotels.com Visualiser is functional, relevant and reliable... It's also emotionally engaging... The extensive amount of choice and control offered through the search and booking process creates a highly empowered consumer."
Forrester Research
"The speed and functionality of VisualDNA™ coupled with the vast array of hotel accommodation on Hotels.com means that we are able to make the user experience faster and more efficient than ever before."
Nigel Pocklington, MD, Hotels.com
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Labels: development, interactive design, retail, social networking, strategy, usability