Its pretty exciting to great a social network for a brand with such incredible reach. Pepsi is a household name in places that have never heard of Facebook.

We created the concepts, information architecture and user journeys, evolved Pepsi's graphics into the actual web interface, including the localisation for the territories, as well and producing the finished Flash 'books' at the heart of the experience.

Labels: development, interactive design, luxury and fashion, social networking, strategy, usability