Selfridges brand new entertainment and technology store, So Connected, opened its doors across the UK last summer. As their name suggests, Soconnected aim to connect people's lifestyles to the most up-to-date technology and entertainment products.

Yard were asked to create and execute an online strategy that would help their female bias visitors shop online for high-tech electronic products matching their lifestyles to collections of relevant products.

Yard created their identity and interface and are now currently building a comprehensive e-commerce solution that will take the site to the next stage of launch.

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Labels: animation, development, ecommerce, interactive design, luxury and fashion, print, retail, strategy