Wild Dog Design contacted Yard to produce a number of
online corporate films including a Viral for Discover The World, Visit Sweden and The ICEHOTEL. Yard wrote the scripts, directed, produced and edited the films.

There are now over 32m internet users in the UK, with each spending at least 16hrs a week online; with broadband speed on the up and the increasing popularity of watching your favorite movie, tv series or funny clip on youtube, bbci player, 4od etc it is no wonder that the web is thought to overtake tv as the most popular media by the end of 2009.

Internet users looking for products and destinations are
now expecting to see videos on your websites.

"Before we arrived in Lapland I had three images in my mind of how I imagined the film was going to look. The ice palace from the first Superman movie, Narnia and something resembling the Scott and Amundson race to the south pole. I think there is a little of each in the final film, but the area is so dramatic that all we had to do was point a camera at the landscape and the scenery did the rest.

The cold only presented one small problem which involved the lens steaming up when we went inside to film the kitchens, I remember the camera man holding it over the stove to try and warm it up while we paced up and down impatiently.

In editing it was important to retain the spirit of the place, the quiet beauty, the vast emptiness and the particular appeal that the arctic circle, with all it’s sparkling prettiness, holds for visitors."
Director Oliver Caporn