A big new product launch for Imagini. VisualDNA Shops are community-powered shopping widgets for bloggers and small web publishers. We conceived and designed the user experience in the Flash widget, and in the main website which has a unique customer-targetting interface, and powerful analytics for PRO users.
This is a really significant move for Imagini, and for their VisualDNA technology that we have been conceiving with them and designing applications and user experience around from the very beginning.
Labels: identity, information architecture, interactive design
Selfridges brand new entertainment and technology store, So Connected, opened its doors across the UK last summer. As their name suggests, Soconnected aim to connect people's lifestyles to the most up-to-date technology and entertainment products.
Yard were asked to create and execute an online strategy that would help their female bias visitors shop online for high-tech electronic products matching their lifestyles to collections of relevant products.
Yard created their identity and interface and are now currently building a comprehensive e-commerce solution that will take the site to the next stage of launch.
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Labels: identity, information architecture, interactive design
We've been involved with Imagini and VisualDNA from the beginning - creating the concepts and interactive experiences ideas that have so for captured over 15 million VisualDNA profiles.
The Hotels.com Visualiser service was created as a high profile proof of the real commercial power of VisualDNA technology, and has been universally received as a game-changing way to interact with online trip planning and booking services.
We designed the simple, un-geeky web interface and iPhone app, which allows the user to express what really matters to them and create searches using human parameters such as style, mood, and personal values. The apparent simplicity masks the remarkable technical and conceptual innovations, and the quality if the results make standard search seem stale, one-dimensional and lacking in relevance.
User tracking and analytics shows that the technology delivers much better results for the users: measured by increased average transactional value and increased time on site.
"Visually based booking illustrates the humanized digital travel experience. The Hotels.com Visualiser is functional, relevant and reliable... It's also emotionally engaging... The extensive amount of choice and control offered through the search and booking process creates a highly empowered consumer."
Forrester Research
"The speed and functionality of VisualDNA™ coupled with the vast array of hotel accommodation on Hotels.com means that we are able to make the user experience faster and more efficient than ever before."
Nigel Pocklington, MD, Hotels.com
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Labels: identity, information architecture, interactive design
Mecardo was set up in competition with eBay, spotting the big part of the market that wants to 'Buy it Now' - and realising the opportunity well before eBay itself. The brief was to make the process of buying and selling completely simple, while also evolving premium level features to increase ownership.
We created the brand, all collateral and marketing, designed and developed the online service
Labels: identity, information architecture, interactive design
Iconicchic.com is a new weekly online luxury magazine. Written by an exceptional editorial team of well known fashion writers, iconichic.com brings an inspirational mix of trend reports, style and information articles across four main sectors of fashion and one click purchasing on over 5,000 iconic luxury products.
Requiring a premium look and feel for the stylishly female sophisticate, iconichic approached Yard to produce their brand identity, IA and web design with the aim of transporting any user into a world of visual and informative indulgence.
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Labels: concept design, design concept, identity, information architecture, interactive design, typography, user interface design
Dubai based Gulfstream Properties develop prestigious building projects worldwide. New to the market they required brand design, business collateral and a secure website for investors, developers and buyers alike.
Yard designed and developed their identity and a website that would best illustrate a premium brand and a team of experienced specialists that can confidently deliver multi-million pound projects. Currently Yard are developing a CMS driven News section and a secure intranet for Gulfstream staff and their clients.
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Labels: animation, art direction, CMS development, concept design, development, flash development, identity, interactive design
Blink bow bar is the first brow bar to specialise in the art of 'threading'. A brow bar means exactly that- a comfortable chair and a drop in service which promises fabulous brows within minutes. Since opening its first bar in 2001 you can drop into Blink bars at Fenwick, Selfridges, Harvey Nichols and Heathrow T5.
Yard translated the Blink brand online and supported the proposition with a press gallery of cuttings from all the national glamour magazines. Yard are now working with Blink to improve the online shopping experience and to further promote the extended range of Blink beauty products and Male grooming. Work includes design, development, photography/film and viral campaigns.
open the website
Labels: concept design, flash development, identity, interactive design, photography