We were responsible for world's favourite girl online and on-screen globally right through the astonishing highpoint of her career - from baby One More Time through four albums and countless smash hits.
Successive album release websites, video, interviews, interactive games, hugely popular viral, press and pr materials... an enormous output for an insatiable world
Britney official website
Toxic ecard
giveaways: screensaver
Labels: animation, development, interactive design, music, strategy, viral
In 2001 Yard were approached by Zomba Records to create and develop JT's official website. Yard planned, produced and developed an award winning interactive site to support his releases.
Assets included a news rich and fully integrated microsite, music and screen saver downloads, viral e-cards and a superb interactive 'drop and play' beat box.
Open the 'Justified' site
Click 'music' for the beatbox track player
Labels: animation, development, interactive design, music, strategy, viral
In 2001 Yard were approached by Zomba Records to develop a digital campaign surrounding Grove Armada's third album release: Goodbye Country (Hello Nightclub). Deemed more upbeat and less chill-out than their previous album Vertigo Yard planned, produced and developed an award winning digital campaign to support the release.
Assets included a news rich and fully interactive flash microsite, music and screen saver downloads, viral e-cards and a superb 3D retro arcade game plus animation of the Groove Armada insignia.
Open the fully interactive Goodbye Coutry site and Flash game
Labels: animation, development, interactive design, music, strategy, viral
We understand the business model and know that at the beginning, an artist website might be just a toe in the water, needing every bit of imagination and presentational skill to give that new face a serious chance before any of the big guns have been persuaded to invest big time and money.
We make small even small artist sites engage the audience properly. We've used to creating successes out of unknowns. It is rocket science.
Labels: animation, branding, digital marketing and communications, interactive design, music, viral
At the top of their game - the greatest in the world of RnB and the emperor of hip hop
Album release support online across all global territories
Website for their collaboration
Labels: animation, branding, digital marketing and communications, interactive design, music, viral
Labels: animation, branding, development, digital marketing and communications, interactive design, music, social networking, strategy, viral