P&O Ferries wanted an opportunity to target the younger male audience. Yard developed an idea that would promote ferry travel to the 2006 Germany World Cup and wrote, produced, directed, filmed and edited a short film for the P&O 'fan van' viral campaign.

As well as winning a Silver for 'Best Viral' at the Chartered Institute of Marketing’s Travel Industry Group’s annual awards the campaign received excellent write ups in the marketing press, the film has been viewed over 60,000 times on youtube and the campaign collected over 24,000 email addresses.

play movie

Labels: film and video, production, script, storyboard, viral film

Yard love producing short films; both Aled and Richard met many years ago at film school. Broken String was their first short which they co-wrote, produced, directed and stared in!

They are only slightly embarrassed by their first collaboration but not enough to share it with you...! It was sometime later that they went on to produce and direct award winning viral film for clients.

Labels: edit, film, film and video, production, script, storyboard, viral film