The Independent



The newspaper group Independent.co.uk approached Yard to help them improve the click through rate and expand the user journeys in the site. The challenge was to identify easy changes that will have maximum benefit. Yard set up an IA workshop with the client to identify and prioritise content on a number of key pages.

The project is still in early stages of development; Yard produced wireframes and developed a number of 'easy to implement' creative routes that present key page content more clearly and attractively- aiding the readers brain and making the user experience more pleasant, more effortless. Yard also positioned and highlighted the interactive elements more carefully as this will go along way to increasing there use and therefore expand the user journeys in the site.

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Iconic Chic




Iconicchic.com is a new weekly online luxury magazine. Written by an exceptional editorial team of well known fashion writers, iconichic.com brings an inspirational mix of trend reports, style and information articles across four main sectors of fashion and one click purchasing on over 5,000 iconic luxury products.

Requiring a premium look and feel for the stylishly female sophisticate, iconichic approached Yard to produce their brand identity, IA and web design with the aim of transporting any user into a world of visual and informative indulgence.

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Luxury Briefing




Luxury Briefing is the only business publication for the Luxury Industry. Running for 10 years they recently reviewed their brand look and feel and redesigned their publication.

Taking on the baton a few steps further, Yard designed and produced a CMS/blog driven website; the design uses strong typography and imagery to bring out the personality and humour of the publication appealing to a new age of industry players. Yard are now consulting with LB on digital marketing including database marketing, emails, SEO and PPC.

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