Yard | interactive design

Advertising banners

noreply@blogger.com (Richard) — Tue, 03 Nov 2009 10:45:00 +0000

From concept, design to build and media buying we have created many online banners for some exceptionally great brands.

We're known in creating compelling and imaginative ideas in any format

Standard IAB ads are being taken over by newer more interactive and exciting technology - ask us about in-page video

open portfolio

Online Video Branding - Luxury Craftsmanship

noreply@blogger.com (Richard) — Mon, 02 Nov 2009 16:58:00 +0000

Yard team up with Animal Monday who are skilled in profiling the work of master craftsmen and specialise in producing quality narratives that drive markets.

Their films have captured the story of the following brands and individuals; Maîtres du Temps , The Victoria and Albert Museum, Mr.Roger Dubuis, Philippe Dufour, Vianney Halter, Peter Speake-Marin, Mr. Daniel Roth, and Mr. Christophe Claret. in profiling the work of master craftsmen and specialise in producing quality narratives that drive markets.

open website

The Ice Hotel - Talking Heads Film

noreply@blogger.com (Richard) — Mon, 02 Nov 2009 16:32:00 +0000

There are now over 32m internet users in the UK, with each spending at least 16hrs a week online; with broadband speed on the up and the increasing popularity of watching your favorite movie, tv series or funny clip on youtube, bbci player, 4od etc it is no wonder that the web is thought to overtake tv as the most popular media by the end of 2009.

Internet users looking for products and destinations are
now expecting to see videos on your websites.

open microsite

Gleneagles Corporate Video

noreply@blogger.com (Richard) — Mon, 02 Nov 2009 16:00:00 +0000

Olly Caporn Wrote and Directed this short for the World famous Gleneagles Resort, Scotland. The film was shot on digital and 35m.

Discover The World - Viral Film Campaign

noreply@blogger.com (Richard) — Mon, 02 Nov 2009 15:59:00 +0000

We created a series of films for the web and TV to show people what it is like to Visit Swedish Lapland and in particular the world famous Ice Hotel. The films needed to include all the activities that you can do whilst there and personal accounts of those who have been there.

We developed two films and this Viral campaign - David Attenborough Spoof to meet the brief.

open microsite

P&O Ferries - Viral Film Campaign

noreply@blogger.com (Richard) — Mon, 02 Nov 2009 13:16:00 +0000

P&O Ferries wanted an opportunity to target the younger male audience. Yard developed an idea that would promote ferry travel to the 2006 Germany World Cup and wrote, produced, directed, filmed and edited a short film for the P&O 'fan van' viral campaign.

As well as winning a Silver for 'Best Viral' at the Chartered Institute of Marketing’s Travel Industry Group’s annual awards the campaign received excellent write ups in the marketing press, the film has been viewed over 60,000 times on youtube and the campaign collected over 24,000 email addresses.

open microsite

Soconnected, Selfridges

noreply@blogger.com (Richard) — Sun, 30 Aug 2009 14:23:00 +0000

Selfridges brand new entertainment and technology store, So Connected, opened its doors across the UK last summer. As their name suggests, Soconnected aim to connect people's lifestyles to the most up-to-date technology and entertainment products.

Yard were asked to create and execute an online strategy that would help their female bias visitors shop online for high-tech electronic products matching their lifestyles to collections of relevant products.

Yard created their identity and interface and are now currently building a comprehensive e-commerce solution that will take the site to the next stage of launch.

open the website

independent.co.uk

noreply@blogger.com (Richard) — Fri, 21 Aug 2009 12:51:00 +0000

The newspaper group Independent.co.uk approached Yard to help them improve the click through rate and expand the user journeys in the site. The challenge was to identify easy changes that will have maximum benefit. Yard set up an IA workshop with the client to identify and prioritise content on a number of key pages.

The project is still in early stages of development; Yard produced wireframes and developed a number of 'easy to implement' creative routes that present key page content more clearly and attractively- aiding the readers brain and making the user experience more pleasant, more effortless. Yard also positioned and highlighted the interactive elements more carefully as this will go along way to increasing there use and therefore expand the user journeys in the site.

open the website

Britney Spears

noreply@blogger.com (Richard) — Wed, 19 Aug 2009 10:19:00 +0000

We were responsible for world's favourite girl online and on-screen globally right through the astonishing highpoint of her career - from baby One More Time through four albums and countless smash hits.

Successive album release websites, video, interviews, interactive games, hugely popular viral, press and pr materials... an enormous output for an insatiable world

Britney official website
Toxic ecard
giveaways: screensaver

Justin Timberlake

noreply@blogger.com (Richard) — Tue, 18 Aug 2009 08:24:00 +0000

In 2001 Yard were approached by Zomba Records to create and develop JT's official website. Yard planned, produced and developed an award winning interactive site to support his releases.

Assets included a news rich and fully integrated microsite, music and screen saver downloads, viral e-cards and a superb interactive 'drop and play' beat box.

Open the 'Justified' site
Click 'music' for the beatbox track player

Groove Armada

noreply@blogger.com (Richard) — Mon, 17 Aug 2009 10:03:00 +0000

In 2001 Yard were approached by Zomba Records to develop a digital campaign surrounding Grove Armada's third album release: Goodbye Country (Hello Nightclub). Deemed more upbeat and less chill-out than their previous album Vertigo Yard planned, produced and developed an award winning digital campaign to support the release.

Assets included a news rich and fully interactive flash microsite, music and screen saver downloads, viral e-cards and a superb 3D retro arcade game plus animation of the Groove Armada insignia.

Open the fully interactive Goodbye Coutry site and Flash game

Luxury Briefing

noreply@blogger.com (Richard) — Wed, 08 Jul 2009 14:23:00 +0000

Luxury Briefing is the only business publication for the Luxury Industry. Running for 10 years they recently reviewed their brand look and feel and redesigned their publication.

Taking on the baton a few steps further, Yard designed and produced a CMS/blog driven website; the design uses strong typography and imagery to bring out the personality and humour of the publication appealing to a new age of industry players. Yard are now consulting with LB on digital marketing including database marketing, emails, SEO and PPC.

open the website

Luxury-briefing.com

Iconic Chic

noreply@blogger.com (Richard) — Tue, 07 Jul 2009 15:44:00 +0000

Iconicchic.com is a new weekly online luxury magazine. Written by an exceptional editorial team of well known fashion writers, iconichic.com brings an inspirational mix of trend reports, style and information articles across four main sectors of fashion and one click purchasing on over 5,000 iconic luxury products.

Requiring a premium look and feel for the stylishly female sophisticate, iconichic approached Yard to produce their brand identity, IA and web design with the aim of transporting any user into a world of visual and informative indulgence.

open the website

Pepsi Football

noreply@blogger.com (Richard) — Mon, 06 Jul 2009 14:35:00 +0000

Its pretty exciting to great a social network for a brand with such incredible reach. Pepsi is a household name in places that have never heard of Facebook.

We created the concepts, information architecture and user journeys, evolved Pepsi's graphics into the actual web interface, including the localisation for the territories, as well and producing the finished Flash 'books' at the heart of the experience.

The IceHotel

noreply@blogger.com (Richard) — Mon, 22 Jun 2009 10:50:00 +0000

Wild Dog Design contacted Yard to produce a number of
online corporate films including a Viral for Discover The World, Visit Sweden and The ICEHOTEL. Yard wrote the scripts, directed, produced and edited the films.

There are now over 32m internet users in the UK, with each spending at least 16hrs a week online; with broadband speed on the up and the increasing popularity of watching your favorite movie, tv series or funny clip on youtube, bbci player, 4od etc it is no wonder that the web is thought to overtake tv as the most popular media by the end of 2009.

Internet users looking for products and destinations are
now expecting to see videos on your websites.

"Before we arrived in Lapland I had three images in my mind of how I imagined the film was going to look. The ice palace from the first Superman movie, Narnia and something resembling the Scott and Amundson race to the south pole. I think there is a little of each in the final film, but the area is so dramatic that all we had to do was point a camera at the landscape and the scenery did the rest.

The cold only presented one small problem which involved the lens steaming up when we went inside to film the kitchens, I remember the camera man holding it over the stove to try and warm it up while we paced up and down impatiently.

In editing it was important to retain the spirit of the place, the quiet beauty, the vast emptiness and the particular appeal that the arctic circle, with all it’s sparkling prettiness, holds for visitors."
Director Oliver Caporn

Artist microsites

noreply@blogger.com (Richard) — Wed, 17 Jun 2009 20:40:00 +0000

We understand the business model and know that at the beginning, an artist website might be just a toe in the water, needing every bit of imagination and presentational skill to give that new face a serious chance before any of the big guns have been persuaded to invest big time and money.

We make small even small artist sites engage the audience properly. We've used to creating successes out of unknowns. It is rocket science.

Example of a microsite

R.Kelly and Jay-Z

noreply@blogger.com (Richard) — Wed, 17 Jun 2009 17:34:00 +0000

At the top of their game - the greatest in the world of RnB and the emperor of hip hop

Album release support online across all global territories

Website for their collaboration

Wedderburn Castle

noreply@blogger.com (Richard) — Thu, 11 Jun 2009 11:42:00 +0000

Wedderburn Castle is a privately owned exclusive use castle for weddings, parties and corporate events. The website acts primarily as a research tool for brides to be and PA's. Each page can be easily shared or printed and filed. The site has been developed on a CMS platform.

Open wedderburncastle.com

Blink Eyebrow Bar

noreply@blogger.com (Richard) — Wed, 10 Jun 2009 20:47:00 +0000

Blink brow bar is the first brow bar to specialise in the art of 'threading'. A brow bar means exactly that- a comfortable chair and a drop in service which promises fabulous brows within minutes. Since opening its first bar in 2001 you can drop into Blink bars at Fenwick, Selfridges, Harvey Nichols and Heathrow T5.

Yard translated the Blink brand online and supported the proposition with a press gallery of cuttings from all the national glamour magazines. Yard are now working with Blink to improve the online shopping experience and to further promote the extended range of Blink beauty products and Male grooming. Work includes design, development, photography/film and viral campaigns.

Open blinkbrowbar.com

Nirah - National Institute for Research into Aquatic Habitats

noreply@blogger.com (Richard) — Mon, 08 Jun 2009 14:58:00 +0000

Nirah will be the world's first freshwater sanctuary, a unique resource for conservation, education and science as much as for entertainment and inspiration. Currently looking for funding and national support, Yard were approached to design and build the Nirah identity and website.

In keeping with the water theme the Nirah website illustrates the concept behind the project in a compelling and imaginative way. The site is also built to allow non technical staff to easily update the site with latest news and progress of the project.

Open nirah.com

The Sanctuary, Dubai

noreply@blogger.com (Richard) — Mon, 08 Jun 2009 14:55:00 +0000

The Sanctuary, Jumeriah Village, Dubai is the current property development project from Gulfstream. The hamlet represents a low cost, high quality development of around 1,000 homes; townhouses, apartments, penthouses and garden homes.

Currently selling off plan, Yard designed and developed an online brochure built in Flash. The site is pleasant to navigate, uses strong visuals and compelling copy, it illustrates key attributes of the architects designs and aims to convey what life would be like if one lived in The Sanctuary.

Open the website

Gulfstream

noreply@blogger.com (Richard) — Mon, 08 Jun 2009 14:11:00 +0000

Dubai based Gulfstream Properties develop prestigious building projects worldwide. New to the market they required brand design, business collateral and a secure website for investors, developers and buyers alike.

Yard designed and developed their identity and a website that would best illustrate a premium brand and a team of experienced specialists that can confidently deliver multi-million pound projects. Currently Yard are developing a CMS driven News section and a secure intranet for Gulfstream staff and their clients.

Gulfstreamuae.com

The Independent

noreply@blogger.com (Richard) — Wed, 03 Jun 2009 16:03:00 +0000

VisualDNA Shops launch

noreply@blogger.com (Richard) — Thu, 28 May 2009 13:26:00 +0000

A big new product launch for Imagini. VisualDNA Shops are community-powered shopping widgets for bloggers and small web publishers. We conceived and designed the user experience in the Flash widget, and in the main website which has a unique customer-targetting interface, and powerful analytics for PRO users.

This is a really significant move for Imagini, and for their VisualDNA technology that we have been conceiving with them and designing applications and user experience around from the very beginning.

Nota Bene Travel

noreply@blogger.com (Richard) — Mon, 11 May 2009 14:20:00 +0000

Nota Bene have created a unique Voice in this market; clear, impartial yet opinionated and ringing with truth. It is sacred; their primary asset; its the reason that they have an audience. NB contacted Yard because it was felt that there current online offering was diminishing that value.

Yard have been working closely with NB to develop and design a content and communications strategy that will help address these issues and other business needs. Taking a holistic approach we are focusing on email marketing, design, search, web, phone, text, film, photos, events, awards and experience.

Open NotaBeneTravel.com